Arrival: Batdorf & Bronson Coffee Bar ATL
Imagine deplaning at ATL or waiting for your flight and finding a Batdorf & Bronson Dancing Goats Coffee Bar in the terminal. It could happen. Batdorf & Bronson has joined a coalition of 100% local restaurants and cafes bidding on the concessions contract at Hartsfield-Jackson Atlanta International Airport.
This opportunity fits neatly within our plans for growth in Atlanta and the Southeast, but we were skeptical when SSP America, the company that organized the coalition and submitted the proposal, approached us. The idea of a Dancing Goats Coffee Bar at the airport, stuffed between a national fast-food joint and a national chain restaurant, just didn’t appeal to us, especially if they were seeking to simply leverage our local brand name and not our commitment to quality coffee and excellent customer service.
We learned quickly that exactly the opposite was true.
The model SSP proposed to us and other members of the local coalition creates a true partnership in which we not only share ownership with SSP, but maintain full operational control, meaning our commitment to quality products and service would remain intact. And because all the other members of the coalition are local to Atlanta, it meant we would not be stuck among chain restaurants and viewed as just another anonymous airport concession. Many of our long time Atlanta wholesale customers are also part of the group, including some of the finest award winning restaurants in the city.
While SSP and their local partners have not won an ATL concessions contract yet, we believe the 100% local model makes for a very strong proposal and we are confident and very excited about the opportunity, if for no other reason than so many of our customers and friends in the coffee industry pass through Hartsfield-Jackson Atlanta International Airport regularly but don’t have a chance to visit our Dancing Goats Coffee Bar in Decatur. We look forward to serving them amazing coffee skillfully prepared. Imagine looking forward to a layover at ATL. It could happen!
What Is “Manual” or “Hand” Brewing? A Primer.
It’s pretty easy to take for granted that everyone doesn’t know what you’re talking about when your audience is composed of so many people all over, from so many areas of your life. One thing I thought about lately, is how still so many people aren’t familiar with “manual brewing.” So, I thought I’d write up a post about what manual brewing is, how it’s done, and what devices are used to brew coffee this way.

(Beehouse, Hario V60, and Kalita Wave pourovers.)
First off, manual brewing or “hand brewing”, refers to brewing coffee with the lack of automatic devices. It uses hot water just off boil, then after that, no more of the process is automated. It’s all done by hand, manually. Manual brewing has been around for most of the time coffee’s been being brewed, although it certainly wasn’t as fashionable as it’s been in the past 5 years. I remember seeing my first Ethiopian coffee ceremony, and how it gave me goosebumps. Well, brewing with the jebena is some of the first manual brewing recorded, and to this day is practiced by Ethiopians all over the world, sometimes several times of the day in some homes.

Today, manual brewing is done with nice glass, ceramic, or even plastic devices, made specifically for this style of brewing, and designed and researched to brew the best cups of coffee by hand. Manual brewing devices can be divided up into several categories: Full immersion, like the French Press, the Vaccum Pot or Siphon Brewer, the Eva Solo, and the new Espro Press. Pourover, like the Chemex, the Hario V60, the Beehouse Dripper, the Bonmac Pourover, and the new Kalita Wave. And then there’s the hybrids: The Clever Dripper, and the Aeropress. These are the tools of this trade, and each one imparts a different flavored cup of coffee. Manually brewed coffee puts a spotlight on coffees, bringing out the best and the worst of coffees, and for great coffees, really makes them “pop!”

(Brewing with Hario V60. Photo by Andrew Lee Photography.)
Full immersion brewers are called such because they feature brewing with the grounds steeping in the hot water for a longer period of time. As with the French Press, the grinds are loaded into the device, hot water is added, and after a certain time (4 minutes is the normal time), a plunger with a metal filter attached, is pushed down, pushing the grounds to the bottom, leaving brewed coffee on the top portion. In the vacuum pot or siphon brewer, there are two glass chambers. The bottom one is filled with water, the top will get grounds. The bottom portion is heated with either flame or halogen light, causing the water to be forced up through a tube into the second chamber, where the grinds are. There is a small cloth filter dividing the chambers, and after an immersion time of the grounds and water, with agitation, the heat is removed from the lower portion, causing gravity to pull the brewed coffee back down into the lower portion.

(Brewing by Chemex. Photo by Andrew Lee Photography.)
Pourover brewers work very simply, and are very similar to the Mr. Coffee-type brewer most homes have. You have a conical or angled device that holds a paper or gold filter, to which grounds are added to. Hot water is added to the top, and the water and coffee brew in the top chamber as it works to exit out the bottom of the filter and device. Gravity works it’s magic, pulling the water through the grounds, and voila, brewed coffee. Your ceramic devices like the Hario V60, Beehouse, Bonmac, and Kalita, all have different elements on the inside walls, and different hole amounts, shapes, and sizes in the bottom, allowing for different flows for each one, again, adding a slightly different flavor for each one. These devices are really popular in Japan, and have become a mainstay in a lot of specialty coffee shops around the U.S. The Chemex, a beautiful glass device, sometimes with a wood neck and a leather cord, is another pourover device. It highlights a special, thicker paper filter that supposedly makes a cleaner cup. It allows for larger amount of coffee to be brewed at each time, and is a popular device in coffee shops as well.

(Brewing by Clever Dripper. Photography by Andrew Lee Photography.)
Then, you have the hybrid devices. The Clever Dripper, my personal favorite, features a segment of full-immersion brewing, and a segment of the pourover brewing through a paper filter on the tail end of the brewing process compliments of a stopper that opens up when the device is placed on top of a cup or server. This gives you the best of both worlds. I love the depth of a French Press, the nice body it gives a cup of coffee. But I don’t like the oils, the sediment, the fine particles left behind. Sometimes I find a regular pourover the lack the depth of a French Press, because the brew time is much shorter, and the water simply goes through with no real immersion time. In my humble opinion, the Clever solves both challenges with a cup of coffee that has a real nice depth, and yet has that clean, sweet, balanced taste of a pourover. It’s my choice for brewing.

(Brewing by Aeropress. Photography by Andrew Lee Photography.)
You also have the Aeropress, a device created by the inventor of the Aerobie Flying Ring you’ve loved for years at the beach. You know, the florescent pink or green rings that would fly a mile down the beach? Yeah, that thing. Apparently, the guy’s also into coffee, because he invented a pretty good coffee brewing device. The first time I thought about buying it, I checked it out on amazon.com. The thing has 882 reviews right now, and is averaging 4.5 stars. Pretty glowing, right? Then, I checked it out on coffeegeek.com. The thread on the Aeropress is 224 pages long right now, and includes a lot of great thoughts by the inventor himself. The device can be used several ways, but the way I use it, is the way directed in the manual, is that a paper filter is inserted in the bottom filter holder. Grounds (from 2 scoops of beans) are loaded into the bottom chamber, where hot water up to the 2 is then filled. The grounds and water are stirred with the included paddle, which is designed so as not to tear the paper filter on the bottom, while allowing good stirring. After roughly 10 seconds, the plunger is inserted, and gentle, steady pressure is added to the plunger, causing a small pocket of air that forces the water through both the grinds and paper filter on the bottom, very similar to the way an espresso machine works. From that, I add about 10ounces of hot water, which gives you something closer to Americano, but the taste is delicious. Our Guatemala Finca El Valle tastes just like chocolate milk out of a paper carton, just like the kind you had as a kid. It’s a great device for travel, for camping, hotel rooms, and I even did it on an airplane last year! https://www.facebook.com/video/video.php?v=1672250686092&saved
Each device has it’s strengths and it’s weaknesses, each brews a different cup of coffee, and I don’t believe there’s one best way to brew all coffees. On Friday mornings (when I’m in town and can), I hand brew coffees for customers at our retail shop, Dancing Goats Coffee Bar, in Decatur. Usually, I brew a different coffee every week, brewed a different way. I’ve brewed there with all of the devices listed, and love the fact that they are so different. I’ve come to my thoughts on them from brewing myself, and I think that’s a good way to figure out which is the best for you. We have great tutorials on how to use the devices listed on our website over at http://www.batdorfcoffee.com/index.php/learn.html. I also have lots of great tutorials on my own blogsite over at http://jasondominy.tumblr.com/archive. Also, feel free to ask any questions you’d like below, I’m happy to help!
Coffee Ambush: MailChimp Style!
This morning, I Coffee Ambushed our good friends at MailChimp. Based in Atlanta, they’ve been customers of Batdorf & Bronson for years, and we’ve been a customer of theirs, as well. You’d actually be surprised to hear that their office actually goes through more than 20 pounds of coffee a week there! That’s a lot of caffeinated MailChimpers! Today, I got to teach their staff how they could better brew coffee at home using the Clever Dripper, as well as how to make the best iced coffees at home. It was a great time, and ended watching their annual foosball tournament on their rooftop deck overlooking the beautiful Atlanta skyline! We Heart MailChimp!
Check out the video below!
Batdorf Celebrates 25 Years 25 Seconds at a Time
MEET CREATIVE DIRECTOR CAROLYN SKYE
We are celebrating our 25th anniversary by celebrating our employees, 25 seconds at a time. This week, meet Carolyn Skye. Carolyn has been with Batdorf & Bronson 24 years. Though she is currently our Creative Director, she has held several jobs with the company, including coffee roaster. As a roaster, she created Skyes Blend, one of our most popular coffee blends.
VIDEO: 25 Seconds with Batdorf Creative Director Carolyn Skye
BATDORF & BRONSON COFFEE ROASTERS CELEBRATES 25 YEARS
August 2011 marks the beginning of a 25th anniversary celebration at Batdorf & Bronson Coffee Roasters. For the next three months Batdorf will commemorate a commitment to extraordinary coffee, service and sustainability by visiting with employees. Visit this blog to find new interviews with or introductions to Batdorf employees through the end of the year.
Established in 1986 in Olympia, Washington, Batdorf & Bronson quickly became one of the premiere specialty coffee roasters and retailers in the northwest. Committed to providing fresh roasted coffee to all customers, regardless of geography, Batdorf opened a second roasting plant in Atlanta in 1994. In addition to two roasting facilities, Batdorf & Bronson owns and operates three retail locations in Olympia and one in Atlanta.
In addition to a reputation for great coffee and unmatched customer service, Batdorf & Bronson is known as a great place to work. Several employees have been with the company for more than half its existence and a few since the beginning.
Batdorf & Bronson President, Larry Challain, says “At Batdorf & Bronson we are as committed to each other and our mutual success as we are to the quality of our coffee and service and the ideals behind operating in a sustainable manner. We can’t think of a better way of celebrating our silver anniversary than by celebrating our employees.”
Great Things Come in Two Packages?
Many times I have told the story of how over my nine years as an employee at Specialty Coffee Association of America (SCAA), the only company to deliver coffee to us every week, without fail, was Batdorf & Bronson. You could set your watch by the two bags that show up every week. SCAA has hundreds of roaster members and many many of them, over the years, have promised to send coffee regularly and not a single one of them, save Batdorf, has been able to do this consistently over time. While at SCAA, I found this astounding. Then, when I went out to work in the coffee world and eventually at B&B I found it even more astounding because it did not seem to me a difficult thing to accomplish.
And once again I was reminded of the story of MBA students who argued with their professor when he claimed the secret to Disneyland’s success was that a piece of trash rarely remained on the ground for more than a minute, while at other amusement parks, the lifespan of a piece of trash was several minutes at least. The students said that making sure trash gets picked up in less than a minute was not that big of a deal, that anyone could do it. To which the professor replied, “If anyone can do it, how come everyone doesn’t?”
If anyone could ensure two bags of coffee appear every week, without fail, at the offices of SCAA, how come everyone doesn’t?
The fact that trash gets picked up in less than a minute at Disneyland and nowhere else does not make Disneyland a great operation, but it is evidence of all the things that make Disney theme parks great operations. The fact that Batdorf has been able to deliver two bags of coffee each week without fail to one of the most influential offices on the entire coffee industry, for over ten years, when no other roaster has even come close to doing so, does not make us a great company, but it evidence of the excellence that we pursue, especially our devotion to customer service.
I serve on the board of directors for Coffee Kids, a nonprofit working to improve the lives of families in coffee growing communities. Ric Rhinehart, Executive Director of SCAA, is also on the board and at our recent meeting in Boston he mentioned to me his appreciation for the coffee we send every week and how very often it is the only coffee they have. Chances are, most mornings, he and his staff are drinking Batdorf & Bronson coffee.
A small thing? Maybe. Maybe.
Coffees from Brazil
For our August Public Cupping we will be joined by Bob Benck, Batdorf & Bronson’s very own Green Coffee Buyer.
Bob is going to share with us the details of his recent trip to the expansive country of Brazil, the world’s largest coffee producer. He will show us photos from his trip, and talk to us about why Brazil is so integral to this industry.
Come and taste some brewed examples from this country, roasted just for us – while experiencing a recap of Bob’s journey.
When: Sunday August 14th, 1pm – 3pm
Where: Batdorf & Bronson Coffee Roastery
200 Market St NE (Enter through the tasting room)
To Join Us: Please RSVP at 360-753-4057 or jenya@batdorf.com
Please do not wear any perfume or any other scents.
Cost: Free of charge.
AMBUSH? Yes Please…
You arrive at the office and everything seems normal enough at first. You greet your co-workers, engage in some obligatory small talk and settle into your desk, but something seems…different. You glance over your shoulder several times. Are you being watched? Aren’t there usually birds singing or something? It’s too quiet. You scan the horizon, the far wall of the office, looking for signs of something amiss.
You make your way to the coffee pot with little enthusiasm. The office coffee is mediocre at best, or brewed wrong, or both. And then, just as you’re about to pour a cup, it happens, an ambush, a coffee ambush.
Jason Dominy, Customer Support and Outreach Coordinator for Batdorf and Bronson Coffee Roasters doesn’t carry any weapons, unless you count the harm he has inflicted on poor coffee and bad brewing all over Atlanta. And unlike the Romans who were ambushed by Hannibal at the Trebia river, the “victims” of a Batdorf & Bronson coffee ambush are always happy to see Dominy.
Carrying what he calls his Coffee Ambush Superkit (small water heater, grinder, digital scales, kettles, Clever Dripper cone brewers, decanters and plenty of extraordinary coffee), Dominy has appeared suddenly and armed to the teeth at the offices of Scoutmob, Vitrue and The Fox Theatre, among others. Within minutes he is brewing amazing Batdorf & Bronson coffees, one cup at a time, for a quickly gathering crowd of grateful coffee drinkers.
Dominy can be found almost every Friday morning at The Dancing Goats Coffee Bar in Decatur, hand brewing coffee. It’s something he looks forward to, brewing dozens of cups, one at a time and talking with customers as he brews their coffee. An advocate of hand brewing, he decided more people needed to experience the amazing flavor that can be experienced with maximum control over the key variables of brewing: time, temperature, and turbulence. If people could not make it to the coffee bar, he would take the coffee bar to the people. The Coffee Ambush was born.
Although Dominy sometimes shows up uninvited, he usually has someone on the inside to help with timing and ensuring there’s a spot to brew. For everyone else, his arrival is a complete surprise, creating quite a stir and smiles all around. So if you work in Atlanta and one morning things in your office seem a little too quiet, there just might be great coffee lurking around the corner…if you’re lucky.
Upcoming Dates for the Atlanta Roastery Groupon Tours!
On the last day of April, we were Groupon’s Deal of the Day with a 2 hour Roastery Tour/Coffee 101 and Sampling Lab! 214 people bought the deal for $20, and so far, there have been great groups of people who’ve loved the time and learned a lot. We have many upcoming dates, and I’m posting them here for those who took advantage of the deal.
The upcoming dates are:
- July 27th
- August 1st
- August 17th
- September 3rd
- September 5th
- September 26th
- October 19th
- November 2nd
- November 21st
All Times Are From 7-9PM.
Please email me at jdominy@batdorf.com to schedule an upcoming date! Keep in mind you must provide your Groupon certificate. We look forward to meeting you at one of these dates!
Batdorf & Bronson Atlanta + Atlanta Culinary Tours= Fun Learning!
This past Wednesday, Batdorf & Bronson Atlanta played host to their first of many upcoming dates on the Atlanta Culinary Tours calendar. Atlanta Culinary Tours organizes foodie tours all over Atlanta that usually focus on individual areas of Atlanta, but after attending a Coffee 101/Roastery Tour I led a few months ago, decided they wanted to add it as a tour on their website, as well. A great group of people attended the first co-event, from huge coffee fans to coffee newbies.
I walked them through the many coffees we roast, how they’re grown, how they’re processed, the three growing regions and each’s individual general characteristics, how coffee’s roasted, and we ended up the night with a manual brewing of the three growing regions. With the brewed coffee, participants were asked to identify each coffee’s growing region based on taste. For the most part, all were spot on, and learned a great deal about the differences in flavor notes based on where coffees are grown, as well as how their processed. Participants also got to try Clever Dripper brewed iced coffee, as well as cascara tea.
This was the first of many tours with the Atlanta Culinary Tours, with the next one coming up on August 10th. If you’ve ever wanted to take your coffee knowledge deeper than what you read on the bag, this is a great way to do it! More information for the upcoming tour can be found at: http://atlantaculinarytours.com/batdorf-bronson-coffee-roastery-tour/








