Behind The Bar: Espresso lab, at Dancing Goats Coffee Bar in Atlanta.

So, I’ve had the idea in my head for a while to do a behind the bar lab for customers of our Dancing Goats shop, so they could see what a barista does to make espresso, what espresso is, and what it’s not, and just what a good barista does on a daily basis to pull that great shot of espresso. In my head, I’d do a Espresso 101 lab, mostly straight from the SCAA’s CP101 Intro to Espresso lab I know so well. After that, I’d invite the customers behind the bar to see how espresso is made, to see how the machine and the grinder, and to learn the importance of both and the barista’s understanding of both. I’d show them why the grinder needs to be adjusted from day to day, explaining the variances. I’d then pull three shots, one okay, one horrible, and one textbook. And I’d ask they try all three, and tell the difference.

And at the end, I’d allow time for each of them to jump up to the machine and pull a shot for themselves. Dosing, distributing, leveling, tamping, extracting, turning the pump off when the shot is done. And then, they were to try their shots. In my head, they’d gain a new knowledge of what espresso is and isn’t. They’d also learn what makes espresso and regular drip coffee different. And more importantly for me, they’d gain a new respect for both manual made espresso, and the baristas who work so hard day in and day out producing great espresso. They’d see all the work that goes into it, and knowing that not everyone can just get up there and make espresso. Baristas are craftsmen of a trade that has the potential to create something really special. They are mostly passionate people, drawn to the craft of the elusive perfect espresso shot, and the love of coffee. In my head, the customers that came would take away all these things.

And that, my friends, is precisely what happened. It was absolutely everything I wanted it to be and then some, and I can’t wait to do it again. Coffee knowledge for the win.





Sunday Cupping Notes
Today’s Sunday cupping featured Mike Strumpf and Jinnie Cho from the Swiss Water Decaffeinated Coffee Co. There is no denying that the process of decaffeination does involve a degree of stress to the bean, the goal is to make that process as gentle as possible to preserve the unique qualities of each coffee. That is what the folks at Swiss Water have sought to do and especially within the last five years they have made remarkable improvements to their proprietary decaffeination method. These people know their product well and they shared with us their knowledge about the role caffeine plays in coffee, about the history of decaffeinated coffees. They also explained some of the alternative methods used to decaffeinate coffee including, of course, the Swiss Water method. Finally we examined some of the myths associated with decaffeinated coffee and we tasted some very fine decaf coffees.
So why drink decaf? Is decaffeinated coffee necessarily healthier for you? Studies have shown that in moderation caffeine poses no significant risk to the average person. Some though may have sensitivities or a medical condition that requires an avoidance of caffeine. Or some, like myself, may simply prefer to drink decaf later in the day to avoid the stimulating side effects of regular coffee. It is for these reasons that people choose to drink decaf and thanks to companies like Swiss Water, we have access to some great decaffeinated coffees.
So how long have decaffeinated coffees been available? The first commercially successful process of decaffeination was developed in 1905 using a brine solution to steam the coffee and applying benzene as a solvent to remove the caffeine. Over time various methods were developed using different chemicals and processes. In the 1930s a company in Switzerland began developing a process of decaffeination using no chemicals only water. This became the method used by the Swiss Water Decaffeinated Coffee Co. operating in Burnaby, British Columbia. It is at this point that I will refer you to the Swiss Water DCC website for an explanation of their decaffeination process. They explain the process better than I ever could!
Finally, a few common misconceptions about decaf coffees that impressed me:
- “Decaf coffee tastes bad” This was perhaps due to the fact that poorer quality coffee was typically used for the decaffeination process. A dismissive attitude toward decaf being a factor. Now with better coffees being used, better decafs are available. Remember, the decaf coffee drinker would be just as concerned about flavor than the non-decaf drinker. This person is not after the “buzz” one usually gets from a regular “cup-a-joe”, but they still crave the flavor and aroma of a good cup of coffee.
- “You lose flavor along with the caffeine” Caffeine is a flavorless compound, so removing the caffeine should not alter the flavor of the coffee. Granted the caffeine removal process does affect the bean, if the operator is careful, the difference can be minimized.
- “You lose the health benefits associated with coffee” Not true, with only the caffeine removed from coffee, the beverage will still retain the antioxidants and disease preventive compounds inherent in the bean.
I was so grateful to the people at Swiss Water to come visit us. It is nice to know that we can enjoy great coffees that have been decaffeinated without the use of harsh chemicals and that still retain much of their original qualities.
A Visit with Swiss Water
Join us on October 16th for an informative session on demystifying decaffeinated coffee. This public cupping session will be led by Mike Strumpf and Jinnie Cho visiting us from Swiss Water Decaffeinated Coffee Company in Burnaby, British Columbia.
What is caffeine? What is the history of decaf? What are some common myths about decaf? What is the Swiss Water® Process? We will answer all these questions and more!
We will be sampling a variety of brewed coffees – will you be able to distinguish between regular and decaf? Come find out!
When: Sunday September 11th, 1pm – 3pm
Where: Batdorf & Bronson Coffee Roastery
200 Market St NE (Enter through the tasting room)
To Join Us: Please RSVP at 360-753-4057 or jenya@batdorf.com
Please do not wear any perfume or any other scents.
Cost: Free of charge.
Chef Demo at the Peachtree Farmers Market

Today, I had the opportunity to be this week’s Chef Demo at the very popular Peachtree Rd. Farmers Market. At first, it was incredibly intimidated, I mean, looking at the calendar, I’m slotted between two of my favorite chefs, and two of Atlanta’s best chefs, Chef Kevin Gillespie from Woodfire Grill, and Chef Steven Satterfield from Miller Union. But the more I thought about it, as nervous as I was about standing in front of a large group of people, it was a great opportunity to represent specialty coffee, Batdorf & Bronson, and I chose to use that opportunity to demystify manual brewing. My desire was the show people how easy it can be for folks to brew really good coffee at home.
So, I used the first part of the demo to talk about the different manual brewing devices there are on the market, their history, and how they work. I talked about advantages and disadvantages. And then shared about my favorite brewing method, the Clever Dripper, and gave the information on how it works as well as it’s advantages. I then, went into the demo, using the Clever, and brewing our Guatemala Finca El Valle, which really has been stellar lately. This coffee actually ended being a great choice, because we were positioned right next to the Audubon Society, and had the opportunity to talk about how the Finca El Valle is a Shade Grown coffee, and what that means. They are huge fans of Batdorf & Bronson for our buying practices over the years, and actually had our bags on display at their booth to talk about how we buy coffee and why it’s important, which I think makes me even more proud to work for such a great company.
At the end of the demo, after answering MANY good questions, everyone was very pleased with the demo, and they absolutely LOVED the coffee, both hot and iced, and you’ll see their responses when the video gets posted from the demo, which they’ll post soon. I felt such a great sense of satisfaction. I was told by the Farmers Market coordinator that people rarely stay for the whole demo time, and the fact that most all stayed the whole time was awesome to her, and she signed me up for another one in the future. I also got two Coffee Ambush requests from the event, as well, two really cool ones I can’t wait for you to hear about. Let’s just say they are going to be freaking awesome, and they’re going to be a lot of fun.
I feel a great sense of responsibility when I get to share what specialty coffee really is, and I don’t take it lightly. I want people to understand how accessible good coffee really is, and how easy brewing good coffee can be. I love the fact I get to share something so incredibly special to me, with so many folks that genuinely are interested in better coffee. It was also great to see so many of my friends this morning. And today I was called a Coffee Evangelist again, and well, I guess that’s a good thing. I’m happy to share.

Podcast, Episode 1: Retailer Tips
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Download: Batdorf and Bronson Podcast: Retailer Tips (5.4 mb) Our innagural podcast features Chris Reimertz, Batdorf & Bronson’s Regional Retail Operations Manager. We discuss tools, tips, and resources that enable retailers to:
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Batdorf Atlanta hosts an amazing night with Scoutmob, Cacao, and Pie Shop!

On August 31st, Batdorf & Bronson Coffee here in Atlanta, hosted a Scoutmob Revel Party! Revel is Scoutmob’s exclusive club for their best supporters, people that share links, use the service, and this was their second Revel party. We organized this night to highlight local deliciousness, and included our friends at Cacao Atlanta, who brought a coffee:CACAO bark they created for the event, and Pie Shop, who brought a selection of pies and included a pie created for the event that included our new Brazil Fazenda Viscosa, and Cacao’s chocolate.

We ran two espresso bars, using a blend of the Brazil and our Kenya Kangocho, specially roasted and put together by our own Chandler Rentz, and FIVE manual brew bars. We brewed the Kenya Kangocho, and both the espresso and brewed coffees were absolutely banging. Baristas who volunteered for the event were Chandler Rentz, Jonathan Pascual, Dan Mueller, Kenzie Brannon, Robert and Mindy Hays, Keenan Lyons, Dut Goodman, and myself rocking the dual Clevers.

Live music was brought by local artist Bosco, and she really had the crowd going, at one point, giving out drumsticks that everyone used with them in a song. Cacao’s chocolate was a delicious success, Pie Shop earned MANY new fans, and all together, it made for a really great night of community. And that’s what I like about Scoutmob, they thrive on promoting community, not just being a “discount app.” They search out the best local businesses, “scouting” them if you will, and then letting everyone else know about it. And by the end of this night, we all loved each other. It was a happy night. we heart Scoutmob. we heart Cacao. we heart Pie Shop. we heart Atlanta.



Costa Rican Coffee
For our September Public Cupping, we will be led by Batdorf & Bronson’s Roaster and Retail Trainer Emily Jackson.
Join us as we taste, evaluate and discuss coffees from Costa Rica. Learn how processing, varietal and terroir impact the final product. Come experience the differences between several coffees from a single origin. Featuring our very own Costa Rican line-up: La Minita del Sol, Organic Cerro Del Fuego, Tarrazu and a VERY SPECIAL surprise!
When: Sunday September 11th, 1pm – 3pm
Where: Batdorf & Bronson Coffee Roastery
200 Market St NE (Enter through the tasting room)
To Join Us: Please RSVP at 360-753-4057 or jenya@batdorf.com
Please do not wear any perfume or any other scents.
Cost: Free of charge.
25th Anniversary Video from Batdorf
Happy 25th Anniversary Batdorf & Bronson from your Roasting/Production Team in Atlanta. These are the folks that work hard everyday to roast and package the exceptional coffee that goes out all over the East Coast. Yep, these 5 folks plus our newest (shy) addition, Anna. Check out the video below!
Batdorf & Bronson Atlanta\’s Roasting/Production Team Says Happy 25th B&B!
Arrival: Batdorf & Bronson Coffee Bar ATL
Imagine deplaning at ATL or waiting for your flight and finding a Batdorf & Bronson Dancing Goats Coffee Bar in the terminal. It could happen. Batdorf & Bronson has joined a coalition of 100% local restaurants and cafes bidding on the concessions contract at Hartsfield-Jackson Atlanta International Airport.
This opportunity fits neatly within our plans for growth in Atlanta and the Southeast, but we were skeptical when SSP America, the company that organized the coalition and submitted the proposal, approached us. The idea of a Dancing Goats Coffee Bar at the airport, stuffed between a national fast-food joint and a national chain restaurant, just didn’t appeal to us, especially if they were seeking to simply leverage our local brand name and not our commitment to quality coffee and excellent customer service.
We learned quickly that exactly the opposite was true.
The model SSP proposed to us and other members of the local coalition creates a true partnership in which we not only share ownership with SSP, but maintain full operational control, meaning our commitment to quality products and service would remain intact. And because all the other members of the coalition are local to Atlanta, it meant we would not be stuck among chain restaurants and viewed as just another anonymous airport concession. Many of our long time Atlanta wholesale customers are also part of the group, including some of the finest award winning restaurants in the city.
While SSP and their local partners have not won an ATL concessions contract yet, we believe the 100% local model makes for a very strong proposal and we are confident and very excited about the opportunity, if for no other reason than so many of our customers and friends in the coffee industry pass through Hartsfield-Jackson Atlanta International Airport regularly but don’t have a chance to visit our Dancing Goats Coffee Bar in Decatur. We look forward to serving them amazing coffee skillfully prepared. Imagine looking forward to a layover at ATL. It could happen!




